While there are more than a hundred statistics from dozens of reputable institutes that show that an explainer video is indispensable as a creative for your marketing funnel, e.g., for your ad campaign or landing page, we will outline only these four most important reasons for you.
+144% Higher Conversion Rates
88% of marketers who use video say it is an important part of their marketing strategy. This is not surprising: adding an explainer video to your marketing funnel can drastically increase conversion rates by up to 144%, as not only our case studies show. This is especially the case for ad campaigns, landing pages, email marketing or marketing through WhatsApp or other kind of messages.
This surge in engagement is due to the explainer video’s ability to simplify complex concepts and engage viewers emotionally, capturing attention of viewers and making it easier for them to understand and relate to your product or service.
97% of Users Will Understand Your Product or Service
The main advantage is that nearly all viewers really understand your offer thanks to the clear and visually appealing presentation of an explainer video. This visual strategy improves customer understanding and builds trust, effectively moving more leads through the sales funnel and converting them.
The numbers speak for themselves:
- 88% of video marketers say that (explainer) videos have helped to improve users' understanding of their product or service.
- 82% of people say that watching an explainer video has convinced them to buy a product or service.
- 91% of people have watched an explainer video to learn more about a product or service.
Statistics even show that they not only learn more about your product or service, but also retain more information for longer.
+85% More of Your Messages Users Will Retain
In concrete terms: viewers retain an incredible 95% of a message when they see it in an explainer video, compared to 10% when they read it in text form.
That's a difference of +85%!
And that is exactly what will set you ahead of your competitors who do not have an explainer video yet. Potential customers finally understand that you have a good offer and will remember you and your message in the future when they have a demand (again).
These are all more or less obvious reasons. However, one of the main reasons is somewhat hidden: an explainer video also significantly enhances the SEO performance of your website in the long term.
+157% More Organic Website Traffic (SEO)
With one or more explainer videos, viewers spend more time on your landing page or website, which is a key factor that search engines use to gauge the relevance and quality of your content.
It is even the case that websites with videos are 53 times more likely to rank on the first page of Google search results. Additionally, explainer videos can improve your click-through rates (CTR) in search results by making your listing stand out, especially when a video thumbnail appears.
In summary, by adding explainer videos, you not only clarify your message to potential customers but also signal to search engines that your content is valuable and engaging, ultimately leading to higher search rankings and more organic traffic.